US lingerie giant Victoria’s Secret is to open a 12,000 sq ft store at Brent Cross shopping centre.
Victoria’s Secret will open the store, which has been configured from four shops, this November.
It will be the sixth UK Victoria’ Secret store. The retailer made its debut in Westfield Stratford in 2012 and followed the opening with shops on New Bond Street, Manchester’s Trafford Centre, Sheffield’s Meadowhall and Trinity Leeds.
The opening coincides with the completion of the £1m refurbishment of Mall 5 at Brent Cross, which hosts retailers including Russell & Bromley and Jaeger. Brent Cross is jointly owned by Hammerson and Standard Life Investments UK Shopping Centre Trust.
Hammerson leasing director, new business, Sheila King said: “Adding this world-renowned brand to the line up at Brent Cross demonstrates global retailers’ continued confidence in our long term plans for the centre. Continuing to attract international brands and diversify our retail offer is key to maintaining Brent Cross’s appeal amongst its loyal catchment.”
Standard Life Investments head of UK retail Ed Jenkins said: “Completing this deal with Victoria’s Secret along with other major global brands, highlights the quality of Brent Cross as a prime retail asset in the UK. Our on-going investment in Brent Cross will ensure that the centre retains its iconic status and remains one of the best shopping destinations in the UK for brands and consumers alike.”
Cushman & Wakefield and Lunson Mitchenall acted on behalf of Hammerson and Standard Life Investments and CBRE represented Victoria’s Secret.