Studio Retail Group sales soar in lockdown

Findel Studio

Value group Studio Retail has recorded a 55% sales increase year on year in the 11 weeks since April 23.

The online retailer reported strong demand in categories such as toys, games, electricals, fitness and garden during the coronavirus pandemic.

Studio drew an influx of new customers, as well as repeat purchases from its established shoppers, bringing its active customer base to 2 million.

The group reduced its marketing spend in lockdown, focusing on television and digital marketing only to drive new traffic to its website.

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