Store gallery: Poundland launches new large-format store to focus on fresh food

Fridges and freezers filled with products in Poundland's Nottingham store

Poundland has opened its first large-format store, offering more fresh food in a bid to attract cash-conscious customers to do their weekly shops with the discount chain.

The retailer opened its largest-ever store in Nottingham at the weekend, featuring shelves stacked with fresh fruit, vegetables and bread. Poundland has been trialling stocking and selling fresh produce in a handful of its smaller c-stores.

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