Poundland has extended its online trial to almost 2 million customers as it dials up its ecommerce ambitions.
The value retailer has opened its transactional website to consumers in Birmingham and Walsall, allowing them to buy Poundland items online for the first time.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.