The former finance director of Superdry and Marks & Spencer is set to join struggling discounter Poundland as it continues its turnaround under new ownership.
Shaun Wills, who served two separate stints as the chief financial officer of Superdry and who also worked for M&S and Debenhams, is set to join Poundland next month, according to Sky News.
Wills is joining Poundland from diamond manufacturer De Beers and comes at a time when the discount retailer is in the midst of a turnaround plan under the investment of new owners Gordon Brothers, which bought the retailer from Pepco Group last year.
Poundland trades from more than 600 stores and employs 12,00 people and is currently in a turnaround after a court-sanctioned restructuring plan trigged the closure of scores of stores.
In its most recent update on January 23, Poundland generated EBITDA of £17.3m in its first quarter to December 28, 2025, an £8.4m uplift on the comparable period the previous year and in line with guidance it gave suppliers last autumn following court approval of a restructuring that included store closures. It also achieved cost savings £10m above what had been anticipated.
Overall, adjusted like-for-likes fell 2.9%, reflecting the impact of categories removed from the Poundland range as part of the new plans and the end of transactional online sales.
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