All Under Armour articles
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AnalysisWhat have retailers been saying about tariffs ahead of the golden quarter?
Retailers selling into the US are definitely feeling the effects, but some are being specific about what they think the impact might be
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Innovation of the WeekInnovation round-up: Revolutionary holograms, supersonic drones and 3D AI models
Here we bring you the 10 best innovations that caught our attention in the second quarter of 2025.
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InterviewQ&A: Under Armour MD on innovation, prioritising performance and being a āsports houseā
Under Armour managing director for Europe, the Middle East and Africa (EMEA) Kevin Ross sits down with Retail Week to discuss the importance of being known as a āsports houseā, the blurring lines between performance and athleisure, and the biggest opportunities and challenges ahead in an increasingly competitive market.
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Innovation of the WeekUnder Armour and Unless Collective launch sportswear designed to decompose
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team. Every week, we bring you new ideas and case studies across consumer, technology, sustainability, economy, policy and industry.
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VideoSports Direct launches Christmas advert celebrating new traditions with UK athletes
Sports Direct has launched its Christmas campaign called āNew Traditions Start Hereā, featuring some of the UKās biggest athletes across various sports.
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Retail Navigator PeopleUnder Armour (People)
Under Armour is led by founder Kevin Plank, who returned as CEO in April 2024
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NewsUnder Armour sales have fallen as it undergoes restructuring
Under Armour has reported a fall in sales in the first quarter of 2024 alongside a restructuring plan for the business.
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Retail Navigator AnalysisUnder Armour (SWOT)
Under Armour has firmly established itself as a global sports retailer, with turnover surpassing £4bn in FY2024. Younger than its competitors Nike, Adidas and Puma it still has room to grow especially in the UK market.
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Retail Navigator AnalysisUnder Armour (Overview)
Under Armour is a US sportswear retailer, founded in 1969, that sits among the top 10 global sports brands. It is refocusing its plans as chief executive Kevin Plank returns at the helm.
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Retail Navigator AnalysisUnder Armour (Financials)
Under Armour recorded a subdued performance in the year to end-March 2024 (FY2023) with sales declining 3.4% to $5.7bn (Ā£4.5bn). Chief executive Kevin Plank commented: āAmid a challenging retail environment in fiscal 2024 that included high inventories and a consistent drumbeat of promotions ā we demonstrated disciplined expense control and delivered results that were aligned with our previous outlook.
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NewsUnder Armour āon trackā for full year despite sales dip
Sportswear retailer Under Armour has said it delivered better than expected profitability and remains āon trackā for the full year, despite a decline in sales in its third quarter.
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NewsUnder Armour lowers sales guidance after flat quarter
Sportswear retailer Under Armour has slashed its full-year sales outlook as a result of āchallengesā in North America and flat revenues during its second quarter.
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AnalysisWhy the UK market is a winner for international sportswear retailers
As UK sportswear giants JD Sports and Frasers ramp up their global expansion plans to drive growth, Retail Week takes a look at why the UK continues to be an attractive destination for international sportswear retailers.
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NewsUnder Armour sales slip against āchallenging consumer environmentā
In a trading update for the first quarter ending in June, Under Armour reported total sales of $1.3bn (Ā£1.02bn), down 2% from the same period last year, and 1% in currency-neutral terms. Operating income was $21m (Ā£16.5m) and net income was $9m (Ā£7m).
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GalleryInside Under Armourās Oxford Street store as it targets rapid expansion
Under Armour has opened its latest store in the UK on Londonās Oxford Street, marking a āsignificant milestone in its European growth planā.
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AnalysisResearch: Stores key to 2023 investment strategy, say Primark, Under Armour and Waitrose bosses
Retail stores will see investment this year and remain central to many retailersā strategy next year, the UKās leading CEOs reveal in Retail Weekās strategic outlook report Retail 2023
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GalleryStore gallery: Under Armour unveils tech-driven Dubai flagship
Under Armour has launched its new flagship store in Dubai Mall, marking the brandās largest and most innovative store in the region.
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GalleryStore of the week: Under Armour in Dubai
As a snapshot of whatās out there, there are worse places to take a look around than Dubai with its multiple cathedral-like malls.
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NewsH&M, Zara and Under Armour eye BHS Oxford Street flagship
Fashion giants H&M and Zara and sportswear brand Under Armour are circling BHSās flagship Oxford Street store, Retail Week understands.

















