Barbie, Lego and Transformers are among the traditional toys being touted as big sellers this Christmas by iconic toy retailer Hamleys.
It believes families will turn to familiar and trusted brands as they seek value and quality in the recession.
The Barbie has already sold well this year at Hamleys, particularly the £50 Time Capsule Barbie, which is selling well with adult collectors.
Mr Potato Head and the Slinky are also expected to fly off the shelves.
Hamleys head of retail and marketing Nigel Wheatley said: “People are cautious about what they spend their money on, especially if it is a gift or for their children. They want to buy from a brand they trust and get something that is guaranteed to do what it says on the tin. That’s why all these classic names are doing so well.”
The classic Christmas best seller Rubik’s cube is also expected to be a favorite, with the Rubik’s 360 the incarnation of the puzzle, first produced in 1979.