Consumer insight: Gap in the over 60s retail market

Members of Retail Week’s over-60s focus group gave their views on shopping and UK retail

The UK’s population is ageing, making the over-60s an increasingly important consumer market. Rebecca Thomson meets consumers from that generation to find out how they shop, what the industry needs to improve and which retailers are winning their custom.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Three free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.