The system allows passing shoppers to capture, stylise and submit their image as part of a collage of pictures being shown on digital screens in the shop windows.
At the end of the campaign, customers will be able to return to the store and have a t-shirt printed using the image they created as the design.
The campaign was created by Hilfiger’s marketing agency Ministry of Experience, using unique interactive hardware from Paradigm AV for the interactive display. This was coupled with optical rear projection screens from DNP and a camera behind the window to capture images of passers by.
Digital signage agency Pixel Inspiration developed the interactive software that powers the touchscreen displays and their attached cameras.
The system is also up and running at stores in Amsterdam, Cologne, Antwerp and Dublin.
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