The retailer has, of course, been offering masterclasses in how to fuse genuine emotion with a keen sense of commercialism for a while now. A valuable lesson for all during the lucrative Christmas period.
It doesn’t, for me, hit the heights of 2011’s The Long Wait – in which a boy impatiently waits to give his parents a Christmas present while The Smiths intone “Please, please, please, let me get what I want” – but it’s still a cut above any other campaign so far this year.
Festive hedgehogs – and their main predators, badgers, aside – today has seen results from Supergroup and Halfords, and continued reaction to Donald Trump’s imminent presidency. Neil Saunders has penned his thoughts from the other side of the Atlantic.
If you’d like a distraction from all things Trump, then we’d suggest retreating back into the world of Christmas adverts and seeing how team Retail Week reacted to Buster the Boxer.
Quote of the day
“There’s a tonne of room at the top, go after it.”
Former Tesco executive director and energy minister, Baroness Neville-Rolfe, speaking at Retail Week’s Be Inspired conference, on why women in retail should aim high.
Today in numbers
Amount of SuperGroup’s first half growth in each division resulting from currency headwinds
Drop in Halfords’ first half pre-tax profits before non-recurring items
It’s quiet on the financial front tomorrow, but keep an eye out for M&S’ Christmas advert, due to be premiered at 9pm.
Becky Waller-Davies, fashion reporter