Tmall Innovation Center
Established in 2017, the Tmall Innovation Center (TMIC) is the dedicated retail innovation arm of Tmall, Alibaba’s B2C marketplace. The mission of TMIC is to help brands identify new channels and strategies to tap into the Chinese market using precise market analysis, real-time consumer insights and product concept testing. The range of TMIC services spans: working with brands to incubate products tailored specifically for the China market, to revamping their online flagship stores and curating marketing campaigns.
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Retail VoiceThree FMCGs shaking up traditional product development
Local insights-led new product development is the future of retail, says Shirley Song, head of TMIC at Alibaba Group, as businesses look to create perfect products that will be instant hits with consumers