Jaeger chairman Harold Tillman has replaced Sir Stuart Rose as head of the British Fashion Council (BFC).

Rose has held the post since January 2004. Commenting on his role, he said: “This has been a challenging and rewarding post. I feel fortunate to have worked with the BFC and the wealth of talented designers we have in this country. I know that Harold will provide strong leadership to the BFC as it embarks on the next stage of developing London Fashion Week and its role of identifying talent and providing business support for designers.”

Tillman said that he was looking forward to building on the work that the Marks & Spencer boss has done. “London is internationally recognised as the most creative and exciting fashion capital. We have the best design colleges in the world, which, each year, create a strong pool of talented designers wishing to start their own-label business. Through the BFC and London Fashion Week, we will offer support to these fledgling businesses, helping them to develop a market and attain sustainable growth,” he said.

Next month, Jaeger will show its Jaeger London collection for the first time at London Fashion Week. The brand has grown 30 per cent year on year since its launch in 2005.