The club is free to join and can be activated at any Threshers store from next month. Members will receive advice and information on the world of wine through a quarterly newsletter packed with the latest news and inspiring wine ideas, and a pocket-sized wine guide.
Threshers will hold tasting events throughout the year and members can take advantage of wines not yet available in stores.
On Taste members will be entered into a free prize draw to win a trip to Champagne when on registering. The club also offers special-rate wine tours to classic growing regions around the world, from Australia and Chile to Italy.
The launch of the wine club follows the signing of Michelin award-winner, Gordon Ramsey. The celebrity chef has selected a variety of Threshers' wines to partner recipes from his Sunday Lunch cookery book. The recipe cards can be collected from any Threshers store.