Repeat of controversial December offer
Wine retailer Threshers has launched a repeat of the 40 per cent discount offer that it ran in December last year, which sparked a stampede of customers to its web site to find the voucher.
The previous offer resulted in Threshers' web site's hits soaring to eight times their normal level. At the time, the retailer jumped from 103 to 37 in the Hitwise ranking of visits to grocery and alcohol web sites.
The offer is only for wine - excluding champagne and sparkling wines - and will run from March 22 until April 1.
It will be valid at all the group's formats including Haddows, Bottoms Up and Victoria Wine.
Threshers was unavailable for comment this afternoon on the success of its previous offer. In December, it was reported that Threshers had only intended the 40 per cent-discount voucher to be available to suppliers and their friends.
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