Calvin Klein, Kurt Geiger and Jack & Jones are set to open stores in Cambridge for the first time.
All three have taken stores at the Grand Arcade shopping centre, which is owned by Grand Arcade Partnership, a joint venture between Grosvenor and Universities Superannuation Scheme.
The signings total 3,975 sq ft (370 sq m) of new space in the 450,000 sq ft (41,800 sq m) centre, which opened just over a year ago. It is anchored by a 255,000 sq ft (23,700 sq m) John Lewis department store.
Harper Dennis Hobbs acted for Jack and Jones, while Kurt Geiger was represented by Harrods Estates.