Investment push pays off
Confectionery retailer Thorntons revealed sales rose 11.6 per cent in the 14 weeks to April 14, after a difficult start to the year prompted the company to inject additional investment

Store sales rose 2.3 per cent, as the retailer benefited from enhanced products and further investment in its seasonal gift ranges.

Franchise sales grew 1.1 per cent and commercial sales rocketed 55.1 per cent, benefiting from an expansion of Thornton's business with major retailers.

Thorntons Direct sales soared 17.2 per cent as a result of significant investment in the web site and an increased marketing drive in the first half.

Two new stores and two franchises were also opened during the period.

Thorntons chief executive Mike Davies said: 'Thorntons has made continued progress in the third quarter, following a difficult start to the year. We are beginning to realise the benefits from the increased investment in our stores, the enhancement of our product and the growth of the commercial sales.

'During Easter, sales of our chocolate and ice cream products performed well and the group expects its full-year performance to be in line with expectations.'

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