Shirt retailer Thomas Pink has redesigned its transactional website with a strong focus on video.
Shirt retailer Thomas Pink has redesigned its transactional website with a strong focus on video.
The retailer worked in collaboration with Adjust Your Set, an online video agency, which produced over 130 product videos and designed bespoke video players for the website.
The videos are integrated with the website in such a way that a discreet scroller of products appears as the items are featured. Users can then click through to the product and purchase it in just a few clicks.
The site features product videos as well as how-to videos, backstage interviews with the designers and heritage films about the retailer.The site already features great editorial content including style tips and fashion icons, designed to drive both sales and customer engagement.
What’s clear is that Thomas Pink has now found a great balance between providing an engaging site that combines social media and video, without compromising on luxury.
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