Designed by London consultancy Four IV, Thomas Pink’s 1,290 sq ft (120 sq m) single-floor shop will have a number of features not found in other branches, including a Pink Business Bar, where shoppers will be able to sit, sip Pink-branded water and watch reports of the performance of the FTSE. The latter will be provided on an LED display that is set into the column abutting the bar.
The store is intended to provide an “express shopping experience”, according to a Thomas Pink spokeswoman, with passengers being able to pick a shirt and take it on the flight with them or have it delivered to their home.
Other elements of the design include bar stools upholstered with shirt fabric and button detailing, a wooden table displaying shirts and cufflinks and a left-hand perimeter wall with latticework screens and shirt torsos.
The Tie Rack store will offer a British-themed accessory collections as well as a bespoke Italian tie-making service. It will be divided into two distinct zones for men and women, with fixtures that appear to float. The store will also stock a range of “future-forward” accessories created by designers from Central Saint Martins college.
In spite of the name, there will be a strong emphasis on accessories. Tie Rack brand director Julia Darlington said: “60 per cent of our customers are women. This is a great opportunity for us.”
She added: “We will be reviewing our portfolio internationally and will learn a lot from this.”
Terminal 5, which is owned by BAA, will open in March.
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