International fashion brand Theory is using a sales dashboard called SkyPAD to view product sales performance across its international chain at store level.

Developed by Sky IT Group, working with IBM database and server technology, the system has been designed to allow suppliers and retailers to make production, order and markdown decisions based on real-time facts.

The web-based tool is provided as software as a service and collects data together from its own systems and its third-party retailers' enterprise resource planning (ERP) system, so sales executives and merchandisers can “slice and dice” information.

“Prior to implementing SkyPAD, we had a static service that would be updated only once a week and wasn't readily accessible by all who needed the information,” said Theory chief information officer Keitaro Shigemasa. “We now have a much more flexible platform where information sharing has improved, we are able to easily integrate data from retailers with our internal ERP data and our overall running costs have significantly decreased.”

The business, which is owned by Japan's Fast Retailing, opened a store in London's Westbourne Grove last year and also sells through Harvey Nichols, Selfridges and Harrods, as well as a number of independents.