An extension to the 90,000 sq ft (8,360 sq m) flagship, dubbed the world's biggest fashion store and known as 214 to industry insiders, is testament to Arcadia's confidence in the fast fashion chain amid downbeat results across the sector.
The layout of the building potentially allows access to Topshop's ground floor from the Evans site. Retail Week has learned that the Evans store is due to close on Saturday. Evans' Oxford Street flagship has already received a makeover this year. It is thought that the new space will be used to extend Topshop's maternity wear department.
214 has been hailed as a global shopping destination by the consumer fashion press, following initiatives such as personal style advisers, the Topshop to Go home shopping service and a bespoke tailoring service. Green has previously promised to replicate the offer in international fashion capitals. The retailer is already planning a series of satellite flagships in the UK and Ireland with Dublin and Manchester tipped as prime candidates.
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