Shop Direct rebrands to The Very Group as it prepares for new phase of growth

Shop Direct has formally rebranded as The Very Group

Online giant Shop Direct has formally rebranded as The Very Group today as it prepares for the next stage of its transformation.

The retailer said the change of name would make the most of strong consumer awareness of its Very brand, launched 10 years ago and now a £1.5bn turnover operation. Shop Direct itself grew out of the old Littlewoods catalogue and department store business.

The Very Group describes itself as “the UK’s largest pureplay digital retailer and financial services provider” and generates annual sales of £2bn to approximately 4 million customers.

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