The latest Christmas adverts – Page 8
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AnalysisWatch: DFS launches animated Christmas campaign
The sofa specialist has partnered with Aardman – the studio behind Wallace and Gromit – to create a series of animated Christmas TV adverts.
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OpinionOpinion: How niche can high street retailers really go?
The number of small shops selling just a few items are on the rise, but is there a limit to the trend?
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AnalysisExclusive - Watch: Behind the scenes of House of Fraser’s Christmas ad
Retail Week gets an exclusive first look behind the scenes at the filming of House of Fraser’s Christmas advertising campaign.
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GalleryFirst look: Tesco launches its first in a series of Christmas adverts
Tesco has reaffirmed its commitment to improving the shopping experience with a series of Christmas TV adverts featuring various ‘little helps.’
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AnalysisWaitrose, Asda and Lidl Christmas ads launch in battle over festive spend
Waitrose, Asda and Lidl have thrown down the gauntlet in the fight for Christmas spend with the launch of their festive TV ad campaigns.
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AnalysisRetail Week's 12 days of Christmas: Who won the Christmas ad battle?
How did retailers fare in this year’s battle of the Christmas ads? We spoke to advertising and social media experts to find out.
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GalleryRetail Week's 12 days of Christmas: The best festive window displays
Retailers’ Christmas window displays this year vary from fantastical at House of Fraser to fashion-forward at Debenhams.
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OpinionComment: What retailers can learn from Miliband and Kardashian
With the year-end approaching, there are plenty of lessons for retailers to learn from this year’s standout news headlines.
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OpinionComment: Christmas windows are about more than driving sales
If we didn’t have the festive feeling and everything associated with it, Christmas wouldn’t happen. It was the shops wot done it.
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CartoonBlower’s retail cartoon: Retailers take Christmas adverts to new heights
Retail Week’s cartoonist Patrick Blower’s take on the big retailers’ effort to create the ultimate Christmas advert this year.
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AnalysisIn the news: Mark Given, the man behind Sainsbury's Christmas TV ad
There is a young pretender for John Lewis’s Christmas advertising crown thanks to Sainsbury’s brand communications director Mark Given.
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AnalysisIn the news: John Lewis’s marketing director Craig Inglis profiled
The man responsible for John Lewis’s Christmas campaign had to fight scepticism of marketing at the department store group.
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AnalysisComment: Are retailers ready for connected Christmas shoppers?
With Christmas fast approaching and customers more digitally connected than ever, how will retailers rise to the challenge of engaging consumers?
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AnalysisComment: Grocery superstores will be the big losers this Christmas
Prospects for Christmas are okay, not great, and look gloomy for grocery superstores.
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AnalysisChristmas in July: Top 10 health and beauty picks for 2014
Beauty is always big at Christmas as party-goers complement their new outfits with hair, skin and nail products and the usual sparkly eye shadows.
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OpinionRetail surgery: When should ecommerce executives start planning for the golden quarter?
When is the right time for ecommerce executives to start planning for the golden quarter?
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AnalysisAnalysis: Is Marks & Spencer’s latest starry ad enough to win back shoppers?
The photographer’s Annie Leibovitz. The models are a mix of successful, inspirational and well-known faces from actress Emma Thompson to Baroness Lawrence, the mother of murdered teenager Stephen.
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AnalysisOracle Retail Week Awards: From multichannel to ads, John Lewis stands out
John Lewis wins both the Postcode Anywhere Multichannel Retailer of the Year and the Nasa Marketing/Advertising Campaign of the Year.
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OpinionComment: What can retailers learn from YouTube's most popular ads in 2013?
On a very simple level we all need to understand why people use YouTube, what they view and why they share.
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AnalysisAnalysis: What’s in store at retail trade fair EuroShop?
The triennial store fest that is EuroShop is almost upon us once more. John Ryan reports on the must-sees of this event.