The latest Christmas adverts – Page 10
-
AnalysisCampaign of the week: Bargain Booze Christmas Campaign
Bargain Booze has opted for a humorous ad to highlight its festive offers.
-
AnalysisCampaign of the week: Harvey Nichols, A Same-Dress Disaster
In a similar vein to last year’s Christmas ‘Walk of Shame’ advert, Harvey Nichols’ new tongue-in-cheek campaign addresses another potentially embarrassing scenario of the festive party season – women wearing the same dress to an office party.
-
AnalysisAnalysis: Which are the best Christmas adverts of 2012?
Retailers are aiming for engagement with truthful tales of Christmas, but which are the best Christmas adverts of 2012?
-
AnalysisAnalysis: Are retail adverts now behind the times?
Retail campaigns often focus on women, but changes in shopping habits and society may mean a new approach is needed.
-
AnalysisCampaign of the week: Boots, Let’s Feel Good
Ahead of Christmas, Boots has dumped its ‘Here Come The Girls’ advertising theme for a new ‘Let’s Feel Good’ campaign.
-
OpinionComment: Communication is the key to success
As I write, the country is enraptured by the unveiling of the John Lewis ‘Fifty Shades of Slush’ Christmas TV advert where a snowman nips off to the shops to purchase festive knitwear.
-
AnalysisCampaign of the week: Asda, Behind Every Great Christmas There’s Mum
Asda’s new Christmas advert has prompted controversy after more than 50 complaints to the Advertising Standards Authority alleging it is sexist, while Twitter users have both hailed it as smartly observed and slammed it as old-fashioned.
-
GalleryIn pictures: Selfridges launches quirky Christmas campaign
Selfridges has launched its Christmas advertising campaign which features a series of quirky images including a girl being pulled through the department store’s Beauty Hall on a pony-drawn carriage.
-
AnalysisDebate: Is the Asda Christmas advert really sexist?
The Asda Christmas adverts have become a bit of a talking point. Some think they’re sexist, others think they’re not, and the rest are laughing at the Asda Granny reading 50 Shades of Grey in the corner.
-
AnalysisVideo: First look at John Lewis' Christmas advert
John Lewis’ much-anticipated Christmas advert is dubbed ‘The Journey’ and is based around the extra lengths consumers go to find the perfect gift.
-
AnalysisCampaign of the week: Co-op, Here For You For Life
For the Co-operative Group’s Christmas food ad, the mutual retailer has ditched its ‘Good with Food’ strapline and replaced it with ‘Here For You For Life’.