Black Friday is the busiest shopping day of the year, but what impact does the discounting extravaganza have on Christmas spend?

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As part of Retail Week’s Fresh Thinking for the New Year campaign, in association with Mastercard, we delve into how UK shoppers plan to spend during the rest of the festive season to help retailers understand:

  • How and why people purchased items this Black Friday
  • How many consumers have already completed their Christmas shopping
  • What proportion of shoppers are delaying spend to take advantage of post-Christmas sales.

Half of UK shoppers said they snapped up a Black Friday bargain, according to a Retail Week and Mastercard survey conducted last week*.

Online was the dominant channel for Black Friday purchases with 80% of shoppers buying via the web compared with 37% that made a purchase in store.

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  • To discover more exclusive insights and bespoke data from the Fresh Thinking for the New Year campaign, click here

*Survey conducted between November 28-29, 2016; 2,000 UK consumers from a sample representative of the wider UK population.