The Co-operative Group has appointed Gill Barr as its group marketing director.
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Barr replaces Patrick Allen, who left in July last year. She will join at the end of January.
Co-op chief executive Peter Marks said: “Over the past few years, we have seen a complete rejuvenation of the Co-operative brand, which has resulted in a doubling of sales, profits and membership. The business now has a significant opportunity to show customers the benefits to them of shopping at all Co-operative businesses.
“I am sure that with her tremendous breadth of experience, Gill Barr will make a significant contribution to the Co-operative Group’s development over the next few years and I am delighted she is joining us at this exciting time for the business.”
Barr said: “The Co-operative’s recent rejuvenation has established great foundations for the future and I’m looking forward to using my retail and financial services experience to help drive the group forward.”