Tesco.com has revamped its site specifically for the Christmas period to act as a one-stop shop for presents.
A new-look site went live on Monday under the strapline 'Christmas Made Easy' and includes sections such as 'What Women Want,' 'Put a Smile on His Face' and 'Teenage Kicks'.
Chief executive John Browett said: 'We want to drive people to the site and have approached it so it is easy to use while offering real depth of product.'
Tesco.com also has international expansion on the horizon and is open to discussions with potential partners to take the service to France, Germany, Canada and Australia.
However, Tesco.com wants to prove itself further in its US partnership with Safeway before moving into new markets.
Store-picking will continue as the chosen fulfilment formula at Tesco.com, although it may move to a combination of warehouse picking and stores. Any such move would be years, rather than months, away, said Browett.