Pricer said that Tesco had ordered 400 units for the deli counter of one store and that this has been extended to include an additional 2,750 units for the dry-grocery department in the same store.
Tesco is expecting to create operational efficiencies by using the system, which reduces printing costs and the labour needed to make price changes, according to Pricer.
This is not the first time that Tesco has deployed ESL technology on a small scale. In 2006, Tesco tested a ZBD Displays system at a store in Leicestershire and extended it to another at High Wycombe. The trial included fresh produce and its fish and hot-deli counters (Retail Week December 22, 2006).
Tesco said that it is not replacing the ZBD labels it has deployed.
The grocer has chosen two formats of Pricer’s DotMatrix label: a 90mm display for use in dry grocery and 106mm for the deli counter. Both labels will allow Tesco to update price and information wirelessly in real time to the pixel-based displays, which require little power.
The labels will be implemented by Herbert Retail, which has previously supplied the supermarket chain with technology including hand-held computers and mobile printers.
Several continental retailers have used Pricer’s systems for a number of years. They include Carrefour – which has deployed more than 11 million electronic labels in its stores – and Casino which has 7 million.
Pricer chief executive Charles Jackson said: “We are pleased by the size of the order. It is a clear signal that Tesco considers Pricer DotMatrix to be a mature, scalable technology for its shelf-edge display.”
No comments yet