Tesco has launched a Clubcard initiative – Big Clubcard Voucher Exchange - that will allow customers to double the value of their vouchers across a range of non-food categories.
The new Clubcard initiative launches as members receive their November statement and will run from Monday November 8 until Sunday December 5.
The retailer expects around £50m in Clubcard vouchers will be doubled by shoppers to £100m over the four-week period and now also includes online exchange and redemption.
The 13 non-food product categories include toys, clothing, beauty, christmas decorations and Finest wine and Champagne.
Tesco UK Marketing Director, Carolyn Bradley said: “This promotion provides our Clubcard members with a great way to make savings on simple everyday products through to stocking fillers and even big gifts for under the tree.”