Tesco is claiming to save customers £1.3bn this Christmas with festive promotions and Clubcard deals.
The grocer said when spread across its 16 million Clubcard members, it means typical households could save more than £80 each.
Price cuts and promotions top £800m. Between now and Christmas, Tesco will slash prices and offer buy-one-get-two-free deals on a wide range of groceries, and up to half price on small electricals, TVs, toys, bikes and Christmas decorations.
Tesco will also run the Big Christmas Exchange whereby Clubcard members will receive vouchers in their November statement to allow them to double the value of their points, on top of the double points they already receive. It expects Clubcard members to double some £50m in vouchers.
The November statement will be Tesco’s biggest ever, giving away £200m vouchers. Tesco will also issue an extra December Clubcard statement that will top up the Christmas kitty by a further £70m.
Tesco commercial and marketing director Richard Brasher said: “We know customers are feeling the pinch right now but that’s all the more reason to make sure everyone can enjoy this special time to the full.
“We will offer the best value in the marketplace at a time when many households are looking to make savings. The £1.3 billion in real value we’re giving to customers this Christmas is a great way of saying thank-you – customers know that no-one tries harder for them all year round than Tesco.”