Clothing up too
Tesco is beating closest rival Asda in the non-food market, according to research from Verdict.

The How Britain Shops survey found that Tesco is the second most used retailer in personal care and third in both homewares and music and video.

Tesco has also strengthened its position in the clothing market over the past 12 months, overtaking Bhs and River Island to become the ninth most used clothing retailer. Since 2002, its market share in fashion has risen from 1.6 per cent to 2.4 per cent.

In electricals, Verdict forecast that Tesco, now in fifth place, could move into fourth following the rebranding of Dixons high street stores as Currys.digital.

The supermarket giant jumped from seventh to third place in homewares. Verdict it expected Tesco to continue to strengthen its position, using its internet site and possibly introducing an 'Argos-style' catalogue to offer a broader range of products.

Asda, the UK's second largest supermarket, has failed to improve its rankings in any non-food categories, according to the research. However, it remains number one for homewares and is among the top 10 retailers in seven out of the eight sectors covered by the report.

The George clothing range has the third highest main user share behind Marks & Spencer and Next. More shoppers cite the supermarket as their main destination for music and video than they do Woolworths or Virgin Megastores. In personal care, it is beaten only by Boots and Tesco.

Verdict believes Asda's non-food sales and market share will increase over the coming year following new store roll-outs and introduction of an extended range of homewares under the George brand.