New Look has trebled its representation at Universities Superannuation Scheme's Telford Shopping Centre, taking a 13,000 sq ft (1,200 sq m) store.
New lettings at the centre include Vision Express, Toni and Guy, Virginware and Sweets from Heaven.
Vision Express is taking a 3,600 sq ft (335 sq m) store and Virginware has taken a 1,900 sq ft (175 sq m) unit in the shopping centre's New Row extension, which opened last year anchored by Faith, Zara, Beatties, Pilot and River Island.
Toni and Guy is opening in the centre's Southwater mall and Sweets From Heaven has taken a kiosk unit in Sherwood Square.
Rents have been pitched at about£120 Zone A, against about£150 Zone A in the centre's existing prime pitch.
Blair Kirkman and DTZ are the joint letting agents and Jones Lang LaSalle is the managing agent.