At Nexpo, a pop-up store under east London’s Hoxton Arches, the womenswear retailer teamed up with tech firms including Adyen and Retail Assist to explore the technology that could transform retail.
Innovations included a mirror that allows shoppers to video and share clips of themselves trying on different outfits, and endless aisle technology that allows consumers to shop on an in-store tablet for items that are out of stock in that particular store.
Other services included fitting-room request technology, allowing shoppers to ask for products to be brought direct to their changing room.
The technologies on show were all designed to make the customer journey as smooth as possible, minimising the risk of purchases being abandoned.
Earlier this year, in another instance of technological innovation, Karen Millen allowed its customers to choose models for its advertising campaign video, using fashion and lifestyle app Feels to select the final three candidates.