‘Walmart’s TikTok interest is $30bn worth of evidence that retail has changed forever’

George MacDonald

If ever something deserved an exclamation mark, it was the news that retail powerhouse Walmart hopes to snap up video-sharing social media network TikTok in a deal worth as much as $30bn.

This statement stands, even though Walmart has been no stranger to breaking out its cheque book in the past. After all, it was prepared to splash out $3.3bn on Jet.com a few years back and is currently seeking to take on Amazon with its own Prime-style subscription service.

Yet a TikTok takeover, staged jointly with tech giant Microsoft, would be in another league and highlights just how radically the retail industry is being reshaped.

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