​Virtual retail: how John Lewis, Heal’s and Currys PC World are serving housebound shoppers

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With shops closed, retailers are getting creative to serve the housebound customer and developing virtual shopping experiences.

Shops may be allowed to open in June, but many consumers will be avoiding busy public spaces for some time.

Housebound shoppers have turned their attention to online and it has become clear that digital will be a bigger part of retail than ever before.

To keep up with consumer preferences some retailers are creating more immersive digital shopping experiences, bringing the best of both worlds to people’s homes.

From video consultations and live streaming to digital fashion shows and virtual storefronts, the limits are, in theory, endless. In a time when non-essential retail is struggling, those that think outside the box and have the tech know-how to make their ideas a reality could emerge from lockdown in a better position than the rest.

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