Tesco has signed a technology deal to support the expansion of its F&F brand international.
The retailer is partnering with ConcretePlatform to expand the infrastructure of its international clothing business using the software supplier’s communications system.
ConcretePlatform offers a cloud service which allows retailers to communicate internally and with franchise partners and provides storage for commercially sensitive information including business documentation and marketing materials.
The system will provide services for the F&F team’s digital assets including retail operations manuals, visual merchandising and training materials.
ConcretePlatform chief executive Tristan Rogers said: “With over 15 cloud applications now available on ConcretePlatform, we can genuinely offer our customers a one-stop-shop for trading their brand globally. We are extremely pleased that Tesco has chosen ConcretePlatform, as this choice further validates our unique position in the market for brands that are looking to expand internationally.“
Tesco revealed it is to take the F&F brand into Saudi Arabia with partner Al Hokair last month.
F&F business development manager Mark Knowlden said: “ConcretePlatform is already connected to most franchise partners in the world, and we were particularly pleased to learn that our chosen franchise partner, AlHokair, was already familiar with Concrete through some of the other brands that they’re working with.”