Patagonia cancels Facebook and Instagram ads in ‘hate’ row

Patagonia has axed its marketing on Facebook

Outdoor goods giant Patagonia has axed all advertising on Facebook and its Instagram photo-sharing service amid concern over its influence on issues ranging from the coronavirus pandemic to racial justice.

Patagonia said in a series of tweets on Twitter that the ban will last until at least the end of next month and accused Facebook of being a channel for “disinformation”.

The retailer, which is well known for taking a stance on ethical and environmental issues, said: ”Patagonia is proud to join the Stop Hate for Profit campaign. We will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from the social media giant.

“For too long, Facebook has failed to take sufficient steps to stop the spread of hateful lies and dangerous propaganda on its platform.

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