Opinion: Will new direct-to-consumer wave outlast pandemic?

warehouse

As the health emergency forced the world into lockdown, businesses adapted as fast as they could to cater for cooped-up customers and create alternative revenue streams.

One route taken, particularly evident in FMCG, has been the creation of a new generation of direct-to-consumer initiatives. It’s happened on both sides of the Atlantic.

In the US, PepsiCo launched PantryShop.com and Snacks.com earlier this month. The first retail ‘kits’ themed around everything from essentials to hydration, and the second ‘snack packs’ of items such as Doritos and cookies.

In the UK, Heinz to Home made its debut during the lockdown, offering ‘bundles’ of the food giant’s lines. The selections include a bundle of baby food and an essentials collection of beans and soups.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Three free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.