Opinion: Disrupting is about judging what the customer really wants

Ed Connolly

Ed Connolly, strategy director and director of John Lewis Partnership’s JLP Ventures, on how to create a corporate environment where innovation can thrive.

When it comes to innovation there is little value in getting too hung up on a rigid process. Each idea has such a radically different complexion at the start, and often takes a shape as it matures, that it would have been hard to predict what it looks like at the end.

Flexibility and agility are crucial, as is an understanding that each idea needs individual treatment.

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