M&S has partnered with West End shopping platform Dropit in two of its London stores, allowing customers to have their shopping picked up by courier.
Customers can now choose to leave their shopping behind once they’ve paid for it, rather than carrying it with them during the rest of their shopping trip.
Dropit then teams up with courier companies and selects the best option for the delivery address based on price and availability.
A one-day Dropit pass costs £10. Dropit claims that its users spend an average 150% more than shoppers not using its service.
Dropit founder and chief executive Karin Cabili said: “Our partnership with such a well-known UK retailer as Marks & Spencer is an important validation of the Dropit service.
“We can’t wait to work with them on delivering a retail revolution that reinvigorates the high street and puts the customer first.”
The platform also analyses online customer data and provides to the stores signed up to its programme, suggesting personalised marketing offers for Dropit customers.
M&S revealed falling profits and sales at its full-year results earlier this month, although full-price clothing and home sales rose 11% in its second half.
Boss Steve Rowe is currently wrestling to transform the retailer’s fortunes by closing stores, exiting unprofitable markets and clamping down on excessive discounting.