JD Sports has rolled out mobile payment across its six brands and 630 UK stores in a partnership with PayPal.
The service allows shoppers to pay using their mobiles in-store, via their PayPal account and smartphone app.
Store assistants scan products through the till in the normal way, ensuring the transaction is updated on the store’s epos and stock systems.
The user can then tell the cashier he wants to pay using PayPal, before logging in. The app will generate a barcode and transaction number, which the cashier will scan or log for payment to be taken from the user’s PayPal account.
JD Sports ran a Christmas marketing campaign to boost awareness of the PayPal service. Customers paying with PayPal in store in the run up to Christmas were entered into a prize draw.