Instagram boss reveals online retail plans

Instagram Stories

The head of Instagram has laid out his long-term vision to tap into the social media app’s user base and move further into the online retail space.

The app’s new boss Adam Mosseri said he hoped to leverage Instagram’s more than 1 billion users around the globe to “connect the dots thoughtfully” between shoppers, sellers and influencers, and detailed plans for “native checkout” and “shopping bags” functions in an interview with the Financial Times.

The former Facebook executive said that Instagram “can unlock a lot of value from everyone involved” in ecommerce but stressed that retail was a long-term plan for Instagram, that would require significant investment.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.