Grabble is a tool that is available on electronic devices that allows users to bookmark fashion apparel and accessories across different brands on one webpage.

Grabble also sends you push notifications for the items on your wish list when they are on discount, on sale or simply when they are in stock.

Shoppers are increasingly accustomed to leaping across channels as they seek, share and shop. Apps that integrate wish lists, purchase histories with geo-location tools provide a richer and more seamless retail experience across channels. There is a dramatic shift in shopper mentality from Buy-It-Now to Hold-And-Consider culture, where most people always use an online shopping cart to build a wish list of items to shop later.

How does Grabble work?

This nifty tool lets the shopper save any item from any website back to Grabble once the shopper has registered themselves on to the website. It also lets you build your collections from a combination of your online fashion travels and bookmarks. It allows the shopper to categorise and organise them as per their preference.  As soon as anything in your Grabble collection gets reduced in stock or is on sale, the shopper gets notified with news on the item(s) of interest.

There are significant future opportunities in integrated tracking and response systems that follow and assist shoppers as they start, pause and resume their shopping journeys.

Consumer Insights

The connected consumer of today is obsessed with life logging, sharing and wish-listing. This behaviour is particularly true of teen audiences but these characteristics will increasingly move mainstream. With this characteristic being dominant, they are moving away from the impulse of instant purchase into a culture of phased retail.

Brand Take Away

Clarity amongst chaos. In the day and age where the consumers are bombarded with brand promotions left, right and center, Grabble helps the consumer filter out the information that is relevant to them.  This platform is mutually beneficial to the brand, consumer and to Grabble.

FITCH

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