By Leanne Carr2019-10-02T17:08:00
Ikea has a host of new technologies in the pipeline to ensure it adapts to the “new global retail reality”.
Ikea vice president of product engineering Gavin Shetly said during his session at the Retail Week Tech. festival today that Ikea needs “to move with the times and have digital at the heart of everything we do”.
He said the furniture retailer is launching the Ikea app in the UK in the next couple of months following “heavy investment”.
Shetly said the aim of the app is to increase customer engagement, connecting Ikea’s physical stores with its digital possibilities.
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