From assistants to agents: What agentic AI really means for retail
By 
Sandra Stanley2025-08-12T05:30:00
There’s lots of hype, but agentic systems won’t deliver value unless they’re grounded in the realities of how retail works, argues Dunnhumby’s Sandra Stanley
Agentic AI is the newest trend in retail tech. The idea of AI agents that can plan, execute, and optimise tasks with minimal human input is generating headlines and curiosity in equal measure.
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