Software-as-a-service and big data company eCommera has secured £25 million in Series C funding from investors including advertising giant WPP.
Dawn Capital, West Cost Capital, Frog Capital, ePlanet Capital, WPP and WTI all invested in the London-based start-up, which works with retailers using its analytics technology.
The funding will go towards developing eCommera’s Decision Intelligent Commerce, the company’s main retail product. The package – described by the company as a ‘game-changing solution’ – combines big data analytics with online, mobile and operational software. This gives retailers the ability to sell across any channel, or fulfil from any store across the globe.
CEO of eCommera Andrew McGregor said: “We are supported by an investment group that understands the power of data in solving the increasing complexities faced by retailers.”
Norman Fiore, managing partner at Dawn Capital – which led the investment – said: “eCommera impressed us with their game-changing technology that enables retailers to increase profitability and deliver compelling customer experiences from first touchpoint to final fulfilment. We are delighted that this funding will support the next phase of eCommera’s impressive growth.”
eCommera’s systems are currently used by over 70 retailers, including Asda, House of Fraser and Brooks Brothers. On average, the company’s retail clients experienced growth in online traffic of 42% in 2013.