Ebay is opening a pop-up shop just off Oxford Street in London’s West End in December which will allow customers to shop using their mobile phones.
The pop-up shop on Dean Street will feature pictures of a range of products from various brands, and shoppers will be able to choose the product they want and scan QR codes to buy them.
The QR codes will take them to the eBay site where the transaction can be completed.Shoppers without smartphones will be able to use one of eBay’s own devices so they can still try out the experience.
The store will be open between December 1st and 5th, the site’s busiest time of year, and eBay says it expects 5.8m shoppers to log on to the site in the UK on Sunday December 4th.
The company also expects to see up to 120 gifts bought via smartphone every minute.
The store is eBay’s second foray into the physical world of retailing after it opened a similar store in New York this year.
It also follows luxury fashion etailer Net-a-Porter’s first move into bricks and mortar shopping in September. The retailer’s pop-up window shop enabled customers to scan images of products and watch videos of the clothes on models or buy them online.