Dispatch: Russia’s Wildberries on the coronavirus online shopping boom

Wildberries

As coronavirus takes its toll on economies and businesses across the globe, Retail Week brings you regular dispatches from international retailers and experts, who provide their insights into how they are coping with the pandemic.

In today’s edition, Vyacheslav Ivashchenko, business development director at Russia’s largest online retailer Wildberries, explains how the company is coping with the rapid switch to ecommerce during lockdown.

This article first appeared in issue two of the World Retail Congress report The Retail World 2020: Retailing in a time of crisis.

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