Currys chooses tech partners to deliver AI transformation

The aim of the AI rollout is to enhance operations, elevate the customer shopping experience and improve the colleague experience of Currys’ 25,000 staff.

Accenture and Microsoft, along with joint venture Avanade, will work with Currys to “modernise, secure and simplify” its technology estate, which will allow Currys to accelerate its adoption of Microsoft AI technologies. 

The update is expected to benefit Currys in various ways, including making it easier for customers to shop through personalised product information and suggestions, and providing them with improved post-sales experiences and warranty service.

Plus, it can equip colleagues with better information on product availability, delivery costs and add-on services, while improving omnichannel experiences. 

Currys chief executive Alex Baldock said: “AI is the biggest technological leap of our lifetime. 

“Currys exists to help everyone enjoy amazing technology, so as well as bringing the benefits of AI to millions of customers, we’ll do the same for our own business. 

“We couldn’t have better partners for this, and together we aim to put Currys at the forefront of digital transformation in retail.” 

Baldock added: “We’re just starting out here, but the possibilities are vast. I’m looking forward to unlocking big benefits for our colleagues, customers and shareholders.”

Accenture chair and chief executive Julie Sweet said:“Building a strong digital core will enable Currys to take its customer service and employee experience to the next level, and more quickly harness the potential of AI and generative AI to drive its ongoing reinvention. 

“Together with Microsoft, we are helping Currys raise the bar in the retail industry, reach new frontiers of performance and efficiency, and create new value and growth.”