The business secretary wants UK retailers to continue trading online “as a vital lifeline” for the nation during the coronavirus pandemic.

In an open letter written yesterday to “everyone working in the UK’s retail sector”, Alok Sharma said goods supplied by online retailers “make a real difference to our ability to get through this national crisis together”, serve as a “vital lifeline” for those self-isolating and are helping people adhere to the government’s social distancing measures.

Alongside food and medicine, Sharma highlighted “items ordered online to support home working, education or entertainment”; electronics and technology, which “ensure people can remain connected virtually to friends and family”; and hardware suppliers.

Sharma also said retail employees that need to travel to work should continue to do so in line with the chief medical officer’s advice.

“Whether you’re working in a shop, large or small, or in a distribution centre or supply chain supporting retailers operating online, I would like to convey my heartfelt and personal thanks for everything that you are doing to support our joint national effort,” Sharma said.

“Each and every one of you is making a valuable contribution to the economy and the communities you serve, keeping our supply chains up and running to contribute to the UK’s efforts to defeat coronavirus.”

The letter comes at a time when many multichannel retailers operating outside of what the government designated as ‘essential’ retail businesses have faced criticism from unions and consumers for continuing to operate online.

In order to continue operating safely, Sharma urged retailers to continue to follow the government’s workplace guidance as well as the BRC’s guide on social distancing in warehouses and distribution centres.