Boots has launched an app to send customers offers linked to their Boots Advantage Card accounts rather than through paper coupons.
The ‘My Offers’ app rewards customers of its loyalty scheme with personalised offers, such as money off or opportunities to earn points, based on their purchase history.
Usually, Boots customers rely on paper vouchers through the post.
Boots UK director of loyalty and multichannel Ruth Spencer said: “We know that our customers love to receive personalised offers on the products they use the most and 87% of our customers use the coupons they receive in their quarterly mailings.
“However over a third of customers tell us they regularly forget to put paper coupons in their purse and can miss out on the best offers for them. The Boots app makes that a thing of the past, ensuring our customers always have access to the offers they want the most, when they want them.”
Customers can also use the app to scan barcodes and find out more about Boots products, and receive information on customer ratings and reviews.
It is a significant move for Boots, which does not operate a retail app. It piloted a retail app for Christmas 2012 but is yet to develop a full retail app.